Apple (AAPL:USD364.11) decreases, issued 59 new patents 01 July 2020


Dateline: Wednesday July 01, 2020

Apple Inc. (NASDAQ:AAPL), the NASDAQ's largest Computer integrated systems company by market cap, has decreased 69.0c (0.2%) from its previous trading session to close at USD364.11. Compared with the NASDAQ-100 Index which rose 122.4 points (1.2%) in the day, the relative price change was -1.4%. The volume was 0.7 times the average daily trading volume of 35.7 million shares. There were 26,800,491 shares worth USD9.8 billion traded today.


Apple (AAPL) has been issued 59 new patents by the USPTO & EPO.

Stock Summary

Jul 01 closeUSD364.11Shares Outstanding4,375,480,000
Ave Daily Volume35,735,094 sharesNo. Held by Institutions2,518,079,981
52-Week Range190.31 - 372.38% of shares outstanding57.55%
P/E28.2Market CapUSD1,593.2 billion
Dividend Yield0.9%EPS Growth % (q.o.q)-48.8
SectorComputer Integrated Systems

Primary Exchange and Other Listings: Trading Currency and Volume

ExchangeTickerCurrencyLastADVTVol % of TotalToday's VI

1 USD= 1.1219 EUR

ADVT= Avg. Daily Volume of Trading; VI= Volume Index (1 is avg)

Financials Summary: EPS down 0.3% to USD11.97 in FY2019

+ Net profit was down 7.2% from USD59.5 billion in FY2018 to USD55.3 billion in FY2019.

+ Earnings Per Share (EPS) was down 0.3% from USD12.01 in FY2018 to USD11.97 in FY2019.

Year ended SepFY2019FY2018FY2017
Sales (USD B)260.2265.6229.2
Pretax (USD B)65.772.964.1
Net (USD B)55.359.548.4
EPS (USD)11.9712.019.27

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SECTION 1 News In The Past Quarter

SECTION 2 Corporate Profile and Independent Ratings

SECTION 3 Today's Bullish Signals

SECTION 4 Ongoing Bullish Parameters

SECTION 5 Today's Bearish Signals

SECTION 6 Ongoing Bearish Parameters

SECTION 7 Insider Selling and Ownership

SECTION 8 Corporate Bonds

Click here to view the following

SECTION 9 Patents

SECTION 10 Tax & Dividend

SECTION 11 Financials Q2 2020, FY 2019

SECTION 12 Peer Group Analysis & Ranking


SECTION 14 News Archives (May 2019 - Feb 2020)


SECTION 1 News In The Past Quarter

1.1 Financial News

Quarterly Report (Q2/2020):

May 01, 2020

Quarterly Report Analysis Q2 2020: Apple EPS slumps 49%

Apple (NASDAQ:AAPL), announced EPS of $US2.58 for the quarter-ended 28 March 2020 [Q2/2020], down 48.8% sequentially from $US5.04 in the previous quarter [Q1/2020].

Compared with the previous corresponding period [PCP; Q2/2019], year-over-year [y.o.y.] EPS was up 4.5%, Revenue was up 0.5% and Net Profit was down 2.7%.

Read more in SECTION 11 on Financials

1.2 Institutional News (Release Date: 16 May, 2020)

Institutional Ownership down 4%

3126 Institutions held 2.5 billion shares at the end of quarter ended Mar 31. Institutional holdings in Apple decreased by 102,779,168 shares (3.9%) at the end of quarter ended Mar 31. Institutional ownership is now 57.55% of the issued capital, down from 59.9% as at Dec 31.


1.3 Dividends

May 05: Apple quarterly dividends up 6.5% sequentially from previous quarter

Apple today announced a quarterly dividend of 82.0c per share for Q2/2020; up 6.5% sequentially from the previous quarter (Q1/2020) dividend of 77.0c. The ex-dividend date is Friday, May 08, 2020 and the record date is Monday, May 11, 2020 and it is payable on Thursday, May 14. Total dividends per share paid in the 12 months ended May 06 were US$3.08. This reflects actual dividend yield of 1.1% at the last price of US$293.16.

1.4 Press Releases

April 30: Apple Reports Second Quarter Results

CUPERTINO, California - April 30, 2020 - Apple(Registered) today announced financial results for its fiscal 2020 second quarter ended March 28, 2020. The Company posted quarterly revenue of $58.3 billion, an increase of 1 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.55, up 4 percent. International sales accounted for 62 percent of the quarter's revenue.

"Despite COVID-19's unprecedented global impact, we're proud to report that Apple grew for the quarter, driven by an all-time record in Services and a quarterly record for Wearables," said Tim Cook, Apple's CEO. "In this difficult environment, our users are depending on Apple products in renewed ways to stay connected, informed, creative, and productive. We feel motivated and inspired to not only keep meeting these needs in innovative ways, but to continue giving back to support the global response, from the tens of millions of face masks and custom-built face shields we've sent to medical professionals around the world, to the millions we've donated to organizations like Global Citizen and America's Food Fund."

Source: SEC

1.5 People's News

Sun Jun 28, 2020

Apple (NASDAQ:AAPL) COO Jeff Williams holds 316,322 shares worth USD111.9 million at the last price of USD353.63, a rise in value by USD19.5 million (21.1%). Three months ago Jeff Williams held the same number of shares and the price was USD256.74.

Mon May 18, 2020

Andrea Jung's performance as Director of Apple (NASDAQ:AAPL) is ranked in the top 2% of BuySellSignals performers for the past ten years; a percentile ranking of 98.5. In the last 10 years the average annualized return to shareholders was 27.1%. The 10-year average return is ranked 642 out of 42,256 public companies traded globally. A ten-bagger, the present value of US$1,000 (PV1000) invested 10 years ago is now worth USD10,973; a capital gain of USD9,034 and dividend reinvested of USD940.

Thu Apr 23, 2020

Timothy D. Cook's performance as Chief Executive Officer of Apple is ranked in fourth quartile by Revenue growth of NASDAQ listed companies for FY2019. Compared with FY2018, Revenue growth for Apple in FY2019 was -2%. Among 1747 NASDAQ listed companies that have reported FY2019 Annual Reports so far, Apple was ranked 1426.

Fri Apr 17, 2020

Apple (NASDAQ:AAPL) Senior Vice President and Retail - People Deirdre O'Brien sold 9,137 shares worth $US2,605,141 on April 16. The selling price was $US285.12.

Thu Apr 09, 2020

Apple (NASDAQ:AAPL) Chief Financial Officer and Senior Vice President Luca Maestri sold 41,062 shares worth $US10,858,445 on April 07. The selling price was $US264.44. The shares hit a one-month high on the day.

1.6 Recent Business News Round Up: CNBC

June 29: Apple's next iPhone won't include a charger or headphones, top analyst predicts

In an effort to cut costs, Apple may not include a power adapter with its upcoming iPhone models, TF Securities analyst Ming-Chi Kuo said in a note this week.

Kuo predicted in May that the company will not include headphones with the next iPhone, which he refers to as the iPhone 12. Apple's goal is to sell the iPhone at a comparable price to the current iPhone 11 model, the analyst said.

Apple declined to comment.

Apple is likely gearing up to launch a new iPhone in the fall, since the company has launched new iPhones in September or October every year since 2011. In most years, a successful launch of the new devices, which account for over half of Apple's revenue, is critical for the company. The company released a new version of the iPhone SE this spring. Kuo said the next version of the iPhone SE, which is expected in 2021, won't come with headphones or a charger either.

Kuo's analysis usually focuses on companies that sell parts and assembly services to Apple, and he has successfully predicted unreleased Apple products in the past.

Source: CNBC

June 26: Op-ed: A new Trump executive order on 'no college' jobs that Apple and IBM support

On Friday, President Donald Trump is expected to announce an executive order that could have far-reaching economic implications for Americans without college degrees. For the first time, the federal government (the nation's largest employer) will prioritize a job applicant's skills over where, or whether, they went to college.

Trump's move, while bold, is not entirely novel.

Financial giant J.P. Morgan announced plans to end on-campus recruiting last year, and major tech firms, from Apple to Alphabet, have loosened degree requirements in recent years. Perhaps with good reason: A growing number of employers now question whether college graduates are ready for work, and Americans who attended college often question the relevance of their education in an increasingly dynamic labor market.

Major employers should take note, because research suggests that there may be as many as 71 million Americans who have the skills to thrive in higher wage roles but lack the degrees or other credentials that employers often require.

The elimination of so-called pedigree requirements holds potential to not only get Americans without degrees back to work faster but upend the no-college stigma that holds workers back and contributed to rising economic inequality in the decade that followed the Great Recession, when the top 1% of Americans captured 85% of income growth.

According to Maria Flynn, CEO of workforce nonprofit JFF, Americans without degrees are often the first fired in a downturn, and the last hired during periods of economic recovery. That means that workers without a college education, who have been disproportionately harmed by the pandemic, are likely to be overlooked in favor of the 36% of Americans that already have earned a four-year degree.

Despite conventional wisdom, working Americans without degrees are not low skill.

June 25: Apple to re-close 14 more retail stores in Florida

Apple will re-close 14 more stores in Florida. CNBC's Dom Chu reports.

Source: CNBC

June 25: Apple will re-close 14 stores in Florida because of rising Covid-19 rates, bringing total re-closings to 32

Apple will re-close 14 stores in Florida as Covid-19 cases rise in the state, the company said on Thursday. The stores will re-close on Friday.

The shutdowns come after Apple re-closed seven retail stores in Texas on Wednesday, and 11 stores across Florida, North Carolina, South Carolina, and Arizona last week. Apple has now announced the re-closing of 32 stores in the United States.

An Apple representative said in a statement: "Due to current COVID-19 conditions in some of the communities we serve, we are temporarily closing stores in these areas. We take this step with an abundance of caution as we closely monitor the situation and we look forward to having our teams and customers back as soon as possible."

Apple stores tend to be in important shopping centers and malls, and can be seen as an indicator of how smoothly and where retail operations can re-open in the United States. The Florida closings are spread across six counties: Hillsborough, Orange, Seminole, Palm Beach, Broward and Miami-Dade.

Apple was one of the first companies to shut its stores around the world in March in response to the Covid-19 pandemic, although some stores in the U.S. have re-opened in recent weeks with increased safety measures including mandatory masking, space for social distancing, and temperature checks. Many locations are only open for curbside pickup or service by appointment.

Here's the full list of stores re-closing in Florida on Friday:

Source: CNBC

June 25: Apple Watch will soon let doctors remotely monitor patients as they age - here's what experts think

Apple introduced a slew of new features for its Apple Watch this week, ranging from sleep tracking to hand-washing reminders, most of which were targeted to all consumers.

All except for one: An update to its motion sensors that is designed to help the clinicians monitor patients' remotely as they age. Apple shared in a news release that the watch and iPhone can now track low-range cardio fitness, walking speed, double support time, step length and six-minute walk distance, among other metrics. The data will be available in the Health app in the fall.

Apple has described the metrics as "validated" because it compares them in internal studies to the gold standard for measurement.

The company said that, because of these updates, it now has a way to track "functional (aerobic) capacity" through the Apple Watch. That means it can start to assess a patients' mobility in a standardized way.

Most of what Apple does is intended for consumers at large, but these new features are most relevant to those who are aging or experiencing events that impact their ability to move freely because of an injury or procedure.

Source: CNBC

June 24: Apple buys Fleetsmith, a company making it easier to deploy iPhones and Macs at workplaces

Apple has bought Fleetsmith, a company that makes tools that enable businesses to more easily deploy iPhones and Macs to their workers.

"We're thrilled to join Apple," the company said in a blog post. An Apple spokeswoman confirmed the acquisition. Deal terms were not disclosed.

Although Apple is primarily a consumer company that sells phones and computers to individuals, in recent years it has started to turn more attention to the enterprise market, partnering with companies such as IBM, SAP and Cisco and persuading businesses to buy iPhones and Macs as tools for their workforce. The Fleetsmith acquisition will help offer a wider range of products and services to enterprise clients.

In 2017, Apple CEO Tim Cook said that the enterprise market was the "mother of all opportunities."

Fleetsmith's software makes it easier to remotely configure, wipe and deploy these devices, a kind of product called mobile device management, or MDM, specifically focusing on Apple products.

It launched in 2016 and raised over $40 million in venture capital from investors including Menlo Ventures, according to TechCrunch. It has 75 employees, according to LinkedIn.

In the blog post, Fleetsmith said that it is looking forward "to continuing to deliver Fleetsmith to existing and new customers."

Source: CNBC

June 24: Apple will temporarily close seven stores in Houston, bringing total re-closed stores to 18

CNBC's Josh Lipton reports on Apple's decision to close seven additional stores as coronavirus cases in parts of the country increase.

Source: CNBC

June 24: Apple to re-close seven stores in Houston because of Covid-19 spikes

Apple will re-close seven U.S. retail stores in the Houston, Texas area as Covid-19 cases rise in the state, the company said on Wednesday.

The stores will close on Thursday, according to hours posted on Apple's website.

Apple last week re-closed stores in Florida, North Carolina, South Carolina, and Arizona for similar reasons, saying at the time: "We take this step with an abundance of caution as we closely monitor the situation and we look forward to having our teams and customers back as soon as possible."

Apple Store locations tend to be in important shopping centers and malls, and can be seen as an indicator of how smoothly retail operations can re-open in the United States.

Apple has now re-closed 18 stores in the United States.

Apple was one of the first companies to shut its stores around the world in March in response to the Covid-19 pandemic, and the company says it is closely monitoring the Covid-19 situation on a region-by-region basis to make sure its safe to operate its stores.

Stores in the U.S. started to re-open in recent weeks with increased safety measures including mandatory masking, space for social distancing, and temperature checks. Many locations are only open for curbside pickup or service by appointment.

Source: CNBC

June 23: Apple

Apple shares jumped 2.1% to a record high as investors cheered a slew of announcements from the tech giant's Worldwide Developers Conference. The company unveiled a new operating system for its flagship product, the iPhone, along with a new OS for its computers. Apple also said it would ditch Intel chips when building its new Mac computers. Several Wall Street analysts praised these announcements, with UBS even hiking its price target on the stock to $400 per share from $325 per share.

Source: CNBC

June 23: Developer at center of App Store fight says Apple's changes are 'very little'

The developer battling App Store rules told CNBC on Tuesday that changes announced by Apple amounted to "very little."

Apple said Monday it will allow developers to "challenge" its App Store rules. Basecamp CTO David Heinemeier Hansson had said the iPhone maker threatened to remove his company's new email app, Hey, unless it implemented in-app purchases that would gave Apple a 30% cut of revenue. The Google Play tore also charges 30% on in-app purchases.

Hansson's complaints tapped into long-running negative developer sentiment about App Store business practices and inspired scores of other app makers to voice their complaints ahead of Apple's annual developer conference.

Hansson told CNBC's "Squawk Alley" on Tuesday that the changes Apple announced were a good first step toward marketplace reforms, but he was skeptical that they would be enough.

"What they've given out is actually so far very little. Apple has said that you can appeal to Apple if you want Apple to investigate Apple. OK, maybe there's something there, but it hinges on what those verdicts are going to be," Hansson said.

An Apple spokesperson declined to comment.

Apple also announced on Monday it will no longer hold up minor updates geared toward fixing bugs over App Store guideline violations.

"I hope this doesn't mean you just get one freebie, then you get sent to purgatory while Apple figures out what to do with you," Hansson said.

Apple approved a bug-fix update to the Hey app over the weekend, Basecamp previously said, but its major update to comply with Apple's rules, including a new free tier of service, had not been approved.

Hanssen said iPhone users make up a substantial portion of his business, with 80% of Hey customers using Apple platforms. He added that his company can't abandon the Apple platforms for Windows and Android.

"We did not want a fight with Apple whatsoever," Hanssen said.

1.7 Stock Buzz

Source: The Wall Street Journal

News DateHeadline
Jun 27Wells Fargo, Apple, Walt Disney: Stocks That Defined the Week
Jun 25Thinking about buying stock in Ekso Bionics, Apple Inc, GNC Holdings, Microsoft Corp, or Aptevo Therapeutics?
Jun 23Apple Is the Newest Chip Giant in Town
Jun 22Apple s WWDC Goes Virtual, and Tech Industry Is Taking Note
Jun 20The iPhone Isn t the Cash Cow It Once Was. Apple Isn t Worried.
Jun 19Apple Closes Stores in Four States as Coronavirus Cases Rise

Source: Bloomberg

News DateHeadline
Jun 30Apple Executive Defends App Store Rules Scrutinized by EU, U.S.
Jun 24Apple to Close Houston Stores Again on Covid-19 Spike
Jun 23Apple Doesn't Need To Take 30% From Developers: Garrity (Radio)
Jun 22What to Expect From Apple's WWDC
Jun 19Apple to Close Some U.S. Stores Again as Covid-19 Spikes
Jun 18Apple Rejects Appeal of Email App That Blasted Store Rules

Source: Other Publishers

News DateHeadlinePublisher
Jul 01, 2020Apple Arcade cancels games in strategy shift - BloombergSeeking Alpha
Jul 01, 2020Apple Pushing Suppliers To Ensure 5G iPhone Range Isn t Delayed: on
Jul 01, 2020Apple Inc. (NASDAQ:AAPL) Stock Position Increased by Prestige Wealth Management Group
Jul 01, 2020Here s Why Apple (AAPL) Stock Could be a Solid Buy in Today s MarketInsider Monkey
Jul 01, 2020Apple s Price and Value Aren t Matching NowMSN
Jun 30, 2020The New York Times Calls It Quits With Apple NewsNasdaq

1.8 Analyst Recommendations: Past Month

DateBrokerageCurrent RatingPrice Target
Jun 23, 2020Goldman Sachs GroupSell263
Jun 23, 2020Credit Suisse GroupNeutral295
Jun 23, 2020OppenheimerBuy320
Jun 22, 2020Credit Suisse GroupNeutral295
Jun 22, 2020Goldman Sachs GroupSell263

SECTION 2 Corporate Profile and Independent Ratings

2.1 Activities

Apple Inc. designs, manufactures, and markets personal computers, portable digital music players, and mobile communication devices and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers.

In FY 2019, the top earner of Revenue was iPhone [54.7%] followed by Services [17.8%] at Rank 2 , Mac [9.9%] at Rank 3 , Wearables Home and Accessories [9.4%] at Rank 4 and iPad [8.2%] at Rank 5. In FY 2019, revenue growth was highest in Wearables Home and Accessories [40.9%] followed by Services [16.5%] at Rank 2 , iPad [15.8%] at Rank 3 and Mac [2.2%] at Rank 4.

2.2 Segment Information

Description2019-09-28% of Total2018-09-29% of TotalGrowth(%)
Net sales disaggregated by significant products and services-----
iPhone(1)142.4 B54.7164.9 B62.1-13.6
Mac (1)25.7 B9.925.2 B9.52.2
iPad(1)21.3 B8.218.4 B6.915.8
Wearables Home and Accessories (1)(2)24.5 B9.417.4 B6.540.9
Services (3)46.3 B17.839.7 B1516.5
Total260.2 B100265.6 B100-2

(1)Products net sales include amortization of the deferred value of unspecified software upgrade rights which are bundled in the sales price of the respective product.

(2)Wearables Home and Accessories net sales include sales of AirPods Apple TV Apple Watch Beats products HomePod iPod touch and Apple-branded and third-party accessories.

(3)Services net sales include sales from the Company's digital content stores and streaming services AppleCare licensing and other services. Services net sales also include amortization of the deferred value of Maps Siri and free iCloud services which are bundled in the sales price of certain products.

(4)Includes 5.9 billion of revenue recognized in 2019 that was included in deferred revenue as of September29 2018 5.8 billion of revenue recognized in 2018 that was included in deferred revenue as of September30 2017 and 6.3 billion of revenue recognized in 2017 that was included in deferred revenue as of September24 2016.

Top Segments by Revenue and rank

In FY 2019, the top earner of Revenue was iPhone [54.7%] followed by Services [17.8%] at Rank 2 , Mac [9.9%] at Rank 3 , Wearables Home and Accessories [9.4%] at Rank 4 and iPad [8.2%] at Rank 5.

Top Segments by Revenue growth and rank

In FY 2019, revenue growth was highest in Wearables Home and Accessories [40.9%] followed by Services [16.5%] at Rank 2 , iPad [15.8%] at Rank 3 and Mac [2.2%] at Rank 4.

2.3 Contact Details

Physical Address1 Infinite Loop,Cupertino,CA,95014
Phone+1 408 996-1010
Fax+1 408 974-2483

2.4 Industry & Sector

Classification LevelName of Sector
Economic SectorTechnology
Business SectorTechnology Equipment
Industry GroupComputers, Phones & Household Electronics
IndustryComputer Hardware
ActivityComputer Hardware - NEC*

* NEC: Not elsewhere classified

2.5 North American Industry Classification System [NAICS]

Code: 334220

Industry Title: Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing

2.6 Independent Ratings

+ Just Capital:

Apple Inc. was ranked 16 in the Just Capital annual list of top 100 ESG stocks for 2019; it was ranked 2 in the Technology hardware sector.

+ Carbon Disclosure Project (CDP):

It is one of 181 companies selected by the Carbon Disclosure Project (CDP) in their A List 2019. The CDP names the world's most pioneering companies leading on environmental transparency and performance.

+ Fortune 500:

It was ranked 9 by total revenues in the Fortune 500 annual list for 2017; unchanged over a year from the same rank 9 in 2013.

+ Industryweek 1000:

It is a new entrant in the Industry Week list of the world's largest 1000 manufacturers by Revenues in 2016, ranked 7.

+ Clarivate 100:

It is ranked in the Top 100 innovators by Clarivate Analytics.

+ Newsweek 500:

It was ranked 26 by Newsweek and Corporate Knights Capital in the World's 500 Greenest Companies 2016. It had outstanding scores of 15% in Carbon productivity, 11.7% in Water productivity and 11.3% in Waste productivity.

+ Top 50 BCG:

It was ranked 1 in Boston Consulting Group's list of Top 50 Most Innovative Companies 2016; unchanged over a year from the same rank 1 in 2015.

+ FT 500:

It is the 13th largest by revenue in the FT Global 500.

+ Citi Top 50:

It was ranked in Citi's Top 50 global cash cows with reinvest-to-payout ratio of 0.28.

+ PwC 100:

It was ranked 1 by MCap as at March 31, 2015 by PwC in the Top 100 Global companies; an improvement over 6 years from rank 33 as at March 31, 2009.

+ Forbes 2000:

It is the 11th largest by revenue in the Forbes Global 2000.

+ PwC Top100 Software Leaders:

It is the 28th largest by revenue and largest by MCap among the PwC Global Software Leaders.

SECTION 3 Today's Bullish Signals

3.1 Momentum Up 13.1% Past Month

In the past quarter the week beginning Monday May 04 saw the highest weekly rise of 7.6% for a relative price increase of 1.8%.

The Best 3 weeks in the past quarter:

Mon-FriChange %NASDAQ-100 index Change %RPC %Vol Ind [1 is avg]
May 04-
Apr 13-175.57.2-1.71.2
Jun 01-

3.2 Rank in the top 9% by Relative Valuation in the NASDAQ market

EV/EBITDA24.3In Top 9%

3.3 Rank in the top 18% by Price Performance in the NASDAQ market

Price/MAP2001.29In Top 14%
Price/MAP501.13In Top 17%
1-month Price Change %13.1In Top 18%

3.4 Uptrend

Today's Volatility:

The 2.2% discount to 12-month high of USD372.38 against the 91.3% premium to 12-month low of USD190.31 suggests the stock continues to push for new highs.

Beta > 1 combined with price rise. The Beta of the stock is 1.1.

Price/Moving Average Price of 1.29 and positive MACD:

- The price to 200-day MAP ratio is 1.29, a bullish indicator. In the past 200 days this ratio has exceeded 1.29, 59 times suggesting further upside. The stock is trading above both its MAPs and the 50-day MAP of USD322.74 is higher than the 200-day MAP of USD282.96, a bullish indicator. The 200-day MAP has increased to USD282.96. An increase is another bullish indicator.

- The Moving Average Convergence Divergence (MACD) indicator of 12-day Exponential Moving Average (EMA) of 356.91 minus the 26-day EMA of 344.69 is positive, suggesting a bullish signal. Both the 12-day EMA as well as the 26-day EMA are rising, another bullish signal.

- The price to 50-day EMAP ratio is 1.1, a bullish indicator. In the past 50 days this ratio has exceeded 1.1, 11 times suggesting further upside. The 50-day EMAP has increased to USD328.11. An increase is another bullish indicator.

Past Month:

- Rises to Falls: In the past month the number of rises outnumbered falls 16:7 or 2.3:1.

Past Quarter:

- In the last three months the stock has hit a new 52-week high eight times, pointing to a significant uptrend.

3.5 Undervaluation

Earnings Yield of 3.5% > NASDAQ ave of 2.9% > Bond Yield of 0.7%:

- Earnings yield of 3.5% is greater than the NASDAQ average earning yield of 2.9%.

- The earnings yield of 3.5% is 5.2 times the 10-year bond yield of 0.7%.

(All figures in %)

Earnings Yield3.5
NASDAQ avg2.9
Dividend Yield0.9
Bond Yield0.7

Dividend Yield > Bond Yield of 0.68%:

The dividend yield of 0.86% is 1.26 times the triple-A bond yield of 0.68%. The times factor of 1.26 is above the benchmark factor of 0.67 times set by Benjamin Graham.

(All figures in %)

Dividend Yield0.86
Bond Yield0.68

3.6 Other Bullish Signals

- Total Liabilities/EBITDA of 3.8 is less than 5, this compares favourably with the Joseph Piotroski benchmark of 5.

SECTION 4 Ongoing Bullish Parameters

4.1 Past four-years

- Apple rose for a fourth consecutive year. In the past four years it has risen USD273.93 (303.7%).

4.2 Rank in the top 2% by Size in the NASDAQ market

Ave daily TurnoverUSD9.8 billionIn Top 1%
Tr 12 months RevenueUSD268 billionIn Top 1%
MCapUSD1,593.2 billionIn Top 2%

4.3 Rank in the top 4% by Performance in the NASDAQ market

EBITDA Margin %142In Top 4%
Net Profit Margin %119.4In Top 4%

4.4 Rank in the top 7% by Productivity in the NASDAQ market

Return on Capital Employed [ROCE] %28.2In Top 5%
Return on Assets [ROA] %16.3In Top 7%

4.5 Annualised Period-based Total Shareholder Returns [TSR %]: The Best Periods with TSR > 20.5%

TSR %1 yr3 yrs5 yrs10 yrs20 yrs30 yrs

4.6 Present Value of USD1000 Invested in the Past [3 Mo, 1 Yr, 3 Yrs]; The Best Periods with PVUSD1000 > 1,519

PVUSD1,0003 mo ago1 yr ago3 yrs ago
Computer Integrated Systems sectorUSD1,510USD1,715USD2,121
NASDAQ-100 IndexUSD1,376USD1,323USD1,820

4.7 The Best Periods [3 Mo, 1 Yr, 3 Yrs] with Price Change % > 51.4

3-Year price change of 163.8% for Apple outperformed the change of 82% in the NASDAQ-100 index for a relative price change of 81.7%.

Price Change %QuarterYear3 Years
Computer Integrated Systems sector5174.7112.1
NASDAQ-100 index34.63482

4.8 Moving Annual Return of 84.4% in the past year:

Moving Annual Return was 84.4% in the past year. Based on a dynamic start date of 5 years ago, the real rate of return has averaged 32.9%. The Moving Annual Return has been positive in 4 of the last 5 years.

AAPLClose (USD)Dividends (USD)Capital Gain / (Loss) %% YieldAnnual Return %
Jul 01364.113.1382.81.684.4
1 Yr ago199.172.9610.51.612.2
2 Yrs ago180.182.6230.51.932.4
3 Yrs ago138.042.3453.52.656.1
4 Yrs ago89.912.13(22.2)1.8(20.4)

Close 5 years ago USD115.60

4.9 MCap: 5-Year Increase of USD863 billion

In the past 5 years Market Capitalization has increased by USD862.6 billion (118%) from USD730.6 billion to USD1,593.2 billion. Based on a dynamic start date of 5 years ago, there has been only 1 decline in MCap over the last 5 years.

PriceMCap (US$ B)
1 Year agoUSD199.17927.3
2 Years agoUSD180.18909.8
3 Years agoUSD138.04750.9
4 Years agoUSD89.91523.6
5 Years agoUSD115.60730.6

4.10 Buybacks and 5-Years Decrease of 24.1% in Total Shares on Issue

In the past 5 years total shares on issue have decreased by 1.5 billion (24.1%) from 6.1 billion to 4.6 billion. Buybacks have averaged 309.9 million shares [5.1%] per financial year. Based on a dynamic start date of 5 years ago, there has been no rise in issued capital over the last 5 years. A reduction in total shares on issue is a favourable indicator in Joseph Piotroski's 9 indicators.

Period EndingTotal Shares on IssueFYBuybacksBuyback %
Sep 28, 20194,617,834,0002019337,543,0006.8%
Sep 29, 20184,955,377,0002018261,865,0005%
Sep 30, 20175,217,242,0002017253,578,0004.6%
Sep 24, 20165,470,820,0002016282,601,0004.9%
Sep 26, 20155,753,421,0002015332,151,0005.5%
Sep 27, 20146,085,572,0002014391,748,0006%
Average per FY309,914,333

4.11 Created Market Value [CMV] past 30 yrs of USD1,543.6 billion

- Market Capitalization has increased by USD1,587.7 billion from USD5.4 billion to USD1,593.2 billion in the last 30 years. This increase comprises cumulative retained earnings (RETE) of USD44.1 billion and Created Market Value of USD1,543.6 billion. The Created Market Value multiple, defined by the change in MCap for every USD1 of retained earnings is exemplary at USD35.97.

4.12 Low Debt to Equity (%) and Reducing

The debt to equity ratio of 6.6% is under a safe benchmark figure of 50%. Moreover, it has improved from 11.2% a year ago.

YearsDebt to Equity (%)
Sep 20196.61
Sep 201811.17
Sep 20178.93
Sep 201667.86
Sep 201553.9

4.13 A 23.8% Decrease in Insider Selling

In the past 5 years a total of 6,008,049 Apple shares worth USD893.9 million were sold by insiders. Based on a dynamic start date of 5 years ago, insider selling has averaged 1,201,610 shares per year. In the past year, insiders sold 584,715 shares, a decrease of 23.8% from the previous year.

YearNo. of SharesValue, USD
Jul 01, 2020584,715130,430,190
1 Yr ago767,315166,497,262
2 Yrs ago955,259157,993,466
3 Yrs ago2,591,708315,994,103
4 Yrs ago1,109,052122,947,225

4.14 Increased VWAP, up 170% in 5 years

In the past five years Volume Weighted Average Price (VWAP) has increased by 169.7% to USD270.39. Based on a dynamic start date of five years ago, there has been no decline in VWAP over the last 5 years.

Past five years, 12 months ended Jul 01 (USD)

YearHigh PriceVWAPLow Price

4.15 Increased share turnover, up 92% in 5 years

In the past five years, average daily share turnover has increased 92.5% to USD9.4 billion. This suggests increased liquidity.

Past five years, 12 months ended Jul 01 (USD billion)

YearAverage Daily Turnover

4.16 Satisfies three criteria of Benjamin Graham

- "An earnings-to-price yield of at least twice the triple-A bond"; the stock's earning yield of 3.5% is 5.2 times the triple-A bond yield of 0.7%.

- "A dividend yield of at least two-thirds the triple-A bond yield"; the stock's dividend yield is 1.3 times the triple-A bond yield of 0.7%.

-"Total debt less than tangible book value"; total debt of USD6 billion is less than tangible book value of USD90.5 billion.

4.17 Satisfies 5 out of 9 criteria of Joseph Piotroski [pass mark 5]:

- Positive net income.

- Positive operating cashflow.

- Good quality of earnings [operating cashflow exceeds net income].

- Improvement in current ratio from 1.1 to 1.5.

- Reduction in total shares on issue.

4.18 Year-over-year (%) Change in Dividend:

Quarterly dividend for Q2/2020 was 82.0c, up 6.5% sequentially from 77.0c in Q1/2020. The year-on-year change was up 6.5% from 77.0c in the previous corresponding period Q2/2019.

Dividend (USD Cents)

SECTION 5 Today's Bearish Signals

5.1 Momentum Down 0.5% Past Week

The price ranged between a low of 353.63 on Friday, Jun 26 and a high of 364.84 on Thursday, Jun 25.

DayAppleClose price [USD]Price change %Relative change %Comment
TuesdayUp 3.2% in 2 days364.80.8-1.1Price rise on rising relative strength
MondayCloses at 5.3% above VWAP361.782.31.2Top Rise
FridayDrops 3.1% on high volatility353.63-3.1-0.6Week-low of 353.63 Steepest Fall; VI*=1.4
ThursdayIncreases 1.3%, lifts 3.7% for week364.841.30.3Week-high of 364.84
WednesdayLoses USD29 billion in MCap360.06-1.80.2VI*=1.4

[Volume Index (VI); 1 is average]

5.2 Rank in the bottom 17% by Relative Valuation in the NASDAQ market

Price to Sales6In Bottom 17%
Dividend Yield %0.9%In Bottom 12%
Price to Book Value17.6In Bottom 7%
P/E * P/NTA497.13In Bottom 1%

5.3 Overvaluation

MCap/Total Assets:

- Tobin's Q Ratio, defined as MCap divided by Total Assets, is 4.7. Compared with the rest of the market the stock is overvalued and ranks in the bottom quartile of stocks by value of Q Ratio.

SECTION 6 Ongoing Bearish Parameters

6.1 Past 4 Quarters Sequential EPS growth averaged 11.0%:

The most recent quarter (Q2/2020) showed a decline of 48.8% in sequential growth of Quarterly EPS. There have been two rises and two declines in the past 4 quarters. Average quarterly growth in the past 4 quarters was impressive at 11.0%.

Quarterly ReportEPS (USD)Growth %

6.2 EPS growth [FY2019 vs FY2018] of -0.3%:

There have been three rises and two declines in the past 5 years. Average Annual Compounded rate of growth in EPS for the 5 years was impressive at 13.0%.

FYEPS (USD)Growth %

6.3 % Growth in EPS & RPS

EPS growth: Sequential EPS growth (Q2 vs Q1, 2020) was down 48.8% and PCP EPS growth (Q2 2020 vs Q2 2019) was up 4.5%. FY EPS growth (FY2019 vs FY2018) was down 0.3%.

RPS growth: Sequential growth in Revenue per share (Q2 vs Q1, 2020) was up 6.2% and PCP growth in Revenue per share (Q2 2020 vs Q2 2019) was up 24.5%. FY growth in Revenue per share (FY2019 vs FY2018) was up 5.4%.

(All figures in %)

Sequential growth in EPS (Q2 vs Q1, 2020)-48.8
Sequential growth in RPS (Q2 vs Q1, 2020)6.2
PCP growth in EPS (Q2 2020 vs Q2 2019)4.5
PCP growth in RPS (Q2 2020 vs Q2 2019)24.5
FY growth in EPS (FY2019 vs FY2018)-0.3
FY growth in RPS (FY2019 vs FY2018)5.4

6.4 Declining Volume, down 26% in 5 years

In the past five years, Average Daily Volume of Trading (ADVT) has decreased 25.7% to 35.7 million shares.

Avg. Daily Volume Traded 12 months ended Jul 01, million shares


6.5 Decrease in Institutional Ownership down from 59.9% to 57.5%

As at March 31, 2020 Institutions held 57.5% of total shares on issue; a decrease from 59.9% as at December 31, 2019.

Quarter-endDecember 31, 2019March 31, 2020
Holdings (%)59.957.5

6.6 Quarterly Trend in Revenue, Net Profit and Net Profit Margin:

- Revenue and Net Profit growth have shown signs of deterioration in recent quarters. [All figures in %]

Qtr-endedRevenue GrowthNet Profit GrowthNet Profit Margin
Mar 20 [Q2 vs Q1]-36.5-49.484.3
Dec 19 [Q1 vs Q4]43.462.5174.9

SECTION 7 Insider Selling and Ownership

7.1 Insider Ownership Summary

NameShares HeldValue, USD
Timothy D. Cook2,667,969971,434,193
Arthur D. Levinson1,148,137418,048,163
Jeff Williams122,31544,536,115
Katherine Adams37,00913,475,347
Luca Maestri27,56810,037,784
Ronald D. Sugar854310,950
Albert A. Gore Jr.854310,950
James A. Bell854310,950

7.2 Insider selling Summary in the past 12 months

NameNo. of SharesPrice, USDValue, USD
Cook Timothy D [CEO]265,160206.254,667,179.4
Williams Jeffrey E [COO]108,616227.524,711,190.8
Maestri Luca [CFO]102,721242.824,940,124.9
Levinson Arthur D [Chairman]73,823235.017,349,297.5

7.3 Cook Timothy D [CEO] Reported Selling In The Past 12 Months

MonthNo. of SharesPrice, USDValue, USD
August 27, 2019265160206.254,667,179.4

7.4 Williams Jeffrey E [COO] Reported Selling In The Past 12 Months

In the past year shares sold per month averaged 9,051.

MonthNo. of SharesPrice, USDValue, USD
April 03, 202041062241.49,914,186.3
October 03, 201967554219.014,797,004.5
Total: Williams Jeffrey E 108,616227.524,711,190.8

7.5 Maestri Luca [CFO] Reported Selling In The Past 12 Months

In the past year shares sold per month averaged 8,560.

MonthNo. of SharesPrice, USDValue, USD
April 09, 202041062264.410,858,444.6
October 09, 201961659228.414,081,680.3
Total: Maestri Luca 102,721242.824,940,124.9

7.6 Levinson Arthur D [Chairman] Reported Selling In The Past 12 Months

In the past year shares sold per month averaged 6,152.

MonthNo. of SharesPrice, USDValue, USD
February 04, 20201429304.1434,573.2
November 07, 201937394257.89,639,799.3
Aug '1935000207.97,274,925.0
Total: Levinson Arthur D 73,823235.017,349,297.5

SECTION 8 Corporate Bonds

Quarterly Trend

8.1 Short-Term Bonds Yield down 151 basis points in the past quarter

Short-Term Apple corporate bond yields (CUSIP: 037833CP3), maturing in 1 year 10 months have decreased from 1.94% to 0.43% in the past quarter. Over the same period, spread with treasury has decreased 139 basis points.

Medium-Term Bonds Yield down 90 basis points in the past quarter

Medium-Term Apple corporate bond yields (CUSIP: 037833CR9), maturing in 6 years 10 months have decreased from 2.01% to 1.11% in the past quarter. Over the same period, spread with treasury has decreased 69 basis points.

For Company searches and sorting by bonds and variables, an interactive version of current day's Table is available here:/home/jboss/jboss-3.2.7/server/default/deploy/BuySellSignals.war/report/Usnasdaq/Stock/quarterly/BondTable_7.html

8.2 Time [Yrs Mo Days] and Yield to Maturity as on Jul 01, 2020

CUSIPTime to MaturityYld (%)Treasury (%)Spread (%)YTM Chng 3 Mo (bps)Moody'sS&P
037833CR96 yrs 10 mo 11 d1.110.490.61-90--
037833CJ76 yrs 7 mo 9 d1.030.490.54-83--
037833BG44 yrs 10 mo 13 d0.710.290.42-83--
037833AZ34 yrs 7 mo 9 d0.690.290.4-58--
037833CP31 yr 10 mo 11 d0.430.150.27-151--
037833BU32 yrs 7 mo 23 d0.340.180.16-72--
037833AY61 yr 7 mo 9 d0.30.150.15-54--
037833AK62 yrs 10 mo 3 d0.30.180.13-86Aa1AA+
037833CQ11 yr 10 mo 11 d0.280.150.13-68--
037833CM01 yr 7 mo 9 d0.240.150.09-70--
037833BF61 yr 10 mo 13 d0.190.150.04-39--

8.3 Key Statistics

MaturityYield to maturity %Yrs to Maturity% Rise/Fall 3-mo
Feb to Aug 20210.26 to 0.860.65 to 1.1-0.18 to 0.07
Feb to May 20220.19 to 0.431.61 to 1.87-0.51 to 2.94
Feb to May 20230.3 to 0.342.65 to 2.841.33 to 1.87
Feb to May 20240.58 to 0.63.61 to 3.872.36 to 2.84
Feb to May 20250.69 to 0.714.61 to 4.872.97 to 3.72
Feb to Aug 20260.9 to 0.915.65 to 6.13.16 to 4.36
Feb to May 20271.03 to 1.116.61 to 6.874.93
Feb 20361.9815.651.08

8.4 Yield Curve - Apple Bond vs US Treasury

Years to MaturityApple Bond Yield (%)Treasury Yield (%)Spread to Treasury(Basis Points)

The yield curve is upward sloping which is typical. The term premium between the yield of a 7-year Apple Inc. bond of 1.11% and the yield of a 3 year bond of 0.34% is 0.77%. Further, the yield curve is steepening from a term premium of 0.75% a month ago to a current level of 0.77%. This indicates investor expectations of rising inflation and/or increasing demand for longer-term bonds. In comparison, the term premium of Treasury is 0.33%, up from 0.3% a month ago.


ADVT: Average Daily Volume of shares Traded

Annual Return: Dividends Paid In a 12-Month Period/Price at the Beginning of the Period + Capital Gain or Loss over 1 Year/Price 1 Year Ago (%)

Capital Gain/Loss from n Years Ago to n-1 Years Ago: Capital Gain or Loss over 1 Year/Price 1 Year Ago (%)

Current Ratio: Current Assets/Current Liabiliites (times)

Debt/Equity: Net Debt/Net Assets %

Dividend Yield: Dividend Per Share/Share Price (%)

EBIT Margin : Earnings Before Interest and Tax/Revenue (%)

Earnings Yield: Earnings Per Share/Share Price (%)

Income during the n years (3/2/1): Dividends received during the Period

Moving Average Price (n periods): Sum of Prices for each Period/Number of Periods

PCP: Previous Corresponding Period

PV1000: Present value of 1000 invested 1 year/'n' years ago

Price Close/Moving Avg Price: Latest Price/Moving Average Price

Price/Earnings: Share Price/Earnings Per Share (times)

Price/NTA: Closing Share Price/Net Tangible Assets Per Share (times)

Price/Sales: Share Price/Sales Per Share (times)

Relative Price Change [RPC]: Relative price change is price change of stock with respect to Benchmark Index

Relative Strength (6 Months): Price close today/Price close 6 months ago, then ranked by percentile within the entire market.

Return on Assets: Net Profit/Total Assets (%)

Return on Equity (Shareholders' Funds): Net Profit/Net Assets (%)

TSR: Total Shareholder Returns is expressed as an annualized rate of return for shareholders after allowing for capital appreciation and dividend

Total Liabilities/Total Assets: Total Liabilities/Total Assets

Turnover Rate: value of annual trading volume as a percentage of market capitalisation

Volatility: Highest Price minus Lowest Price/Lowest Price (%)

Volume Index (VI): Number of shares traded in the period/Average number of shares traded for the period

Volume Weighted Average Price (VWAP): The Volume Weighted Average Price (VWAP) is the summation of turnover divided by total volume in the same period.

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