Private Companies 5

USA

January 03, 2018: Bonfire Marketing: Upcoming Trends in ROI for 2018

NEWS BITES - PRIVATE COMPANIES

As we enter a new year filled with even more advancements in technology and research, it is evident that successful marketers must prioritize their clients' return on investment, delivering "on a new 2018 mandate - driving measurable business growth." Many subject matter experts have begun announcing their predictions for 2018, and there are a few trends which will be important for marketers: real-time data, artificial intelligence technology, and predictive analytics.

Here's how we see these three technologies driving ROI in marketing this year.

Real-time data

With more marketers adopting the "always-on" approach to advertising, taking advantage of real-time data will be key to driving both strategic and tactical direction and increasing ROI. For example, "a vast majority of retailers said that their two main channels for generating sales were 'Stores' at 79 percent and 'Website' at 73 percent." Along with real-time data comes the ability to prove the value of an omnichannel approach and attribute success to both online and offline channels.

As we enter a new year filled with more technological advancements, successful marketers must prioritize their clients' ROI.

Artificial intelligence technology

Artificial intelligence helps digital marketers that strive to align their content marketing plans with a more personalized customer/user experience. Including uses like programmatic bidding, dynamic creative optimizations, and augmented reality, companies are searching for the most optimal way to utilize AI and machine learning for sense-and-respond marketing, which enables brands to "sense consumer needs and intentions based on their behaviors and actions, and to respond with appropriate advice, guidance, and offers."

As we enter a new year filled with more technological advancements, successful marketers must prioritize their clients' ROI.

Predictive analytics

Data coming from machine learning can inform a predictive marketing strategy and, according to MarTech, will give brands the opportunity to "predict future outcomes based on behavioral patterns seen in historical data." Strategies like prospecting and retargeting will benefit from predictive marketing, allowing for automation of campaigns that target the most high-value customers: Those that are far down the funnel and most likely to purchase or convert.

As we enter a new year filled with more technological advancements, successful marketers must prioritize their clients' ROI.

Key drivers of ROI

While there are many factors that impact a successful ROI, the following are important elements to consider when aiming to drive ROI with your marketing efforts:

Strategy:

Who are your most valuable customers (existing and potential)? Which characteristics define them? Where are they (geographically and online)? When will they be most likely to convert? How do they currently perceive your company? How do you want them to perceive your company in one, five, or 10 years? Efficiency:

Streamline processes to eliminate waste. Accuracy:

Thoroughly quality assure campaigns to ensure clean data and the effectiveness of budgets. Establish one to two key performance indicators (conversions, sales, leads) to measure success. Testing and forecasting:

Must occur regularly to provide insight into the constantly changing offline and online environments. Use data visualization and attribution tools to predict upcoming trends in consumer behavior and estimated budgets required. Company:

The client's products/services are in-demand (they have a competitive advantage).

The client's goals and management strategies are carefully crafted and embodied across levels.

The client strives to become recognized as the industry leader. With exciting advancements in real-time data, AI technology, and predictive analytics, coupled with the desire on both the agency and client sides to have meaningful, measurable results that align with each company's bottom line, there will be much to strive for in 2018.

INDEX

SECTION 1 BONFIRE MARKETING PROFILE

SECTION 2 OTHER NEWS: 2018

SECTION 3 PRESS RELEASES: 2017

SECTION 4 OTHER NEWS: 2017

SECTION 5 BONFIRE MARKETING TOP MANAGEMENT

SECTION 1 BONFIRE MARKETING PROFILE

1.1 ACTIVITIES

At Bonfire, we've assembled a team of habitual line steppers, of folks who continually push against the guardrails. They're people who know what works, then do what's never been done. Our solutions are designed to create content that breathes and takes the breath away.

Through precise development, optimization, distribution, measurement, and interaction, we make sure your content is doing what it's supposed to do - and then some. But that doesn't mean we're interested in sticking to the beaten path. We're interested in going off-road and illuminating your brand in new and exciting ways. That's why you'll always find us with our ears and boots planted firmly on the ground.

1.2 SUMMARY

Website: https://thinkbonfire.com/

SECTION 2 OTHER NEWS: 2018

January 16: Bonfire Marketing: Top 7 Marketing Events for Professional Growth in 2018

An investment in knowledge pays the best interest." - Benjamin Franklin

With hundreds of marketing events, which ones deliver the knowledge ROI and are worth the expense for air, hotel, and time away from the office and family?

Having attended many over the years, I've trimmed the list down to seven must-attend marketing events where you'll gain the latest knowledge of what's working now, learn how to design a scalable martech stack, and connect with individuals that will elevate your career. In calendar order, here are the best marketing conferences you won't want to miss in 2018.

1. B2B Marketing Exchange: February 19-21 (Scottsdale, AZ)

One of the first marketing events of the year, the B2B Marketing Exchange, is where marketers meet to share strategies and tactics for navigating the complex sales cycle. This is my favorite event of the year. Over the last few years, this event has continued to grow in attendance as thought leaders and practitioners share case studies of what's working in B2B marketing and sales. Topics to be covered include: account strategies, messaging frameworks, demand acceleration, and sales enablement.

Projected attendees: 900+

Number of sessions: 85+

Make sure to book your travel plans to arrive before 6:00 p.m.

January 03: Bonfire Marketing: Upcoming Trends in ROI for 2018

As we enter a new year filled with even more advancements in technology and research, it is evident that successful marketers must prioritize their clients' return on investment, delivering "on a new 2018 mandate - driving measurable business growth." Many subject matter experts have begun announcing their predictions for 2018, and there are a few trends which will be important for marketers: real-time data, artificial intelligence technology, and predictive analytics.

Here's how we see these three technologies driving ROI in marketing this year.

Real-time data

With more marketers adopting the "always-on" approach to advertising, taking advantage of real-time data will be key to driving both strategic and tactical direction and increasing ROI. For example, "a vast majority of retailers said that their two main channels for generating sales were 'Stores' at 79 percent and 'Website' at 73 percent." Along with real-time data comes the ability to prove the value of an omnichannel approach and attribute success to both online and offline channels.

As we enter a new year filled with more technological advancements, successful marketers must prioritize their clients' ROI.

Artificial intelligence technology

Artificial intelligence helps digital marketers that strive to align their content marketing plans with a more personalized customer/user experience.

SECTION 3 PRESS RELEASES: 2017

April 13: Bonfire Marketing: 5 Big Wins Brought to You By Analytics

The changing digital marketing landscape waits for no one. Knowing where consumer trends are headed can better prepare your strategy to align with the demand. Our chief strategist breaks down the top 5 trends to watch.

Client takeaway: Eighty-four percent of shares take place via dark social. Twenty percent of mobile queries are voice searches. Eighty-two percent of web traffic will be video by 2020. Predictive analytics can increase customer value by 20.2 percent YoY. YouTube reaches more viewers ages 18+ than any TV network.

Suggested implementation:

Understand dark social and how to mitigate its effects.

If you're not creating content for voice search, you're already behind.

Incorporate video into your paid social strategy.

Forecast your marketing using predictive analytics.

YouTube will diversify how consumers watch TV.

Source: Company Website

March 10: Bonfire Welcomes a New Team With the Acquisition of Response Capture

I have something very exciting to tell you, something that's been brewing for quite some time; we've officially acquired and merged with all-star Portland-based demand generation agency Response Capture. As a digital agency specializing in demand generation and marketing automation, they are (in many ways) the perfect complement to our current suite of strategy, content development, SEO, SEM, design, copywriting, metrics, and social media services.

What initially drew me to Response Capture was their marketing and business solutions, but what hooked me was how culturally aligned we are. They boast an exceptional track record and share our vision of changing the industry through innovation and execution. By combining our agencies, we can bring excellent service, greater proficiency, and an environment our clients and employees want to be a part of. We've had eight years of consistent growth and expansion, but in order to round out our services, we knew that we needed to expand on the funnel. Response Capture is going to us get there.

As of today, Response Capture is operating under our branding, out of our offices. Troy O'Bryan is the founder and president of Response Capture and has come onto our executive team as our VP of strategic growth. I've known Troy for years and I can't speak highly enough of his professionalism, expertise, and creative problem solving. It's an honor to be working with him. This acquisition is a significant change for his company, but we ensured that several things won't change. Response Capture clients can expect the same excellent account managers with added Bonfire capabilities.

Together, we now boast 18 years of combined experience. We have a bigger team with common values. We can offer more comprehensive tactics and avenues for achieving unimaginable marketing heights.

SECTION 4 OTHER NEWS: 2017

September 27: Bonfire Marketing: Top Insights from the Salesforce Lightning Now Tour

And it's where digital marketing is executed with precision. Our rucksacks are bursting at the seams with solutions that will put your brand on the digital map. We're glad you've found us. Now let's hit the trail.

Source: Company Website

September 14: Bonfire Marketing: 5 Tips for Mastering Community Management

Now more than ever, customers appreciate valuable community management from brands big and small. According to a recent study from Sprout Social, 86 percent of consumers prefer brands that provide honest, helpful responses on social media. Community management requires attentiveness, empathy, and timeliness to convey authenticity, and these five simple tips will help you get started! 1. Determine your process

How will you monitor the social media accounts? Will you use desktop, mobile, or a mix of both? I recommend experimenting with both mobile and desktop, then select the device that works best for you. I track most of my accounts on mobile because I always have my phone with me and then everything stays in one place. I only use desktop for multiple hashtag monitoring, because bouncing between devices can become confusing.

Sometimes a quick social media check isn't sufficient to address all questions and comments. If someone asks a difficult question and you don't have the time to locate the answer right away, you'll need an effective system to ensure all are answered in a timely manner. I recommend tracking questions in a document with dates, usernames, and post links so they are easy to access once there's a response to share.

How many people are managing the social media accounts? If it's not just you, make assignments within your team.

August 09: Bonfire Marketing: The Copywriter's Grab Bag: Part 2

In honor of summer and the slew of movie sequels that tend to hit around this time of year, it's time for the long-awaited follow-up to the tour de force known as 'The Copywriter's Grab Bag: Part 1.' In my never-ending quest to help writers (including myself) be the best they can be, I've riffed a list of new pet peeves that need addressing. Who knows? Maybe this edition ' like '22 Jump Street' ' will be even better than its predecessor.

To be verbs, or not to be verbs

That's the question every writer should have on his or her mind at all times. 'This is that' and 'that is this' statements are boring. If you asked a friend for restaurant recommendations and he or she responded with, 'Restaurant 1 is good. So is Restaurant 2. Restaurant 3 is also good,' you'd immediately have a dozen follow-up questions. 'What makes Restaurant 1 good?' 'What did you eat at Restaurant 2?' 'What's with all these weird restaurant names?' Better to get the most important information out there from the jump, e.g., 'Restaurant 1 makes the best lidnivikis this side of the Baltic!' Use your vague 'to be' verbs sparingly. Replace them with useful, dynamic action verbs.

There is an even bigger problem

Fun fact: Using 'there is' at the beginning of a sentence turns it into an expletive.

July 05: Bonfire Marketing: Digital Marketing in the World of Augmented Reality

There's a fairly good chance you're reading this on your smartphone right now. And if not, there's an even better chance a smartphone is within 30 yards of where you are now. It wasn't long ago that the idea of augmented reality existed in science fiction only. But with the ever-growing technological advances found in everyday devices such as our smartphones, AR is a trend swiftly making its way into our home, office, classrooms, and brands. Why AR's becoming a household word

Let's take a trip back in time, to the summer of 2016. A little game hit the market with very little expectation other than to capture the imagination of the loyal Pokemon fans and maybe a few others. What happened took the nation by storm, and for a few weeks, it was the most played game on the planet. Notice I said "a few weeks." Yes, there's a cautionary tale to the whole experience of Pokemon Go, and many others have written about it. However it did create a fascinating proof of concept: the wide-scale awareness and usage of augmented reality by way of our cellphones. The arrows in its armor

For those who need to catch up, augmented reality is not virtual reality. Where virtual reality creates a world for you to exist and experience, augmented reality lets you experience things in your own world without them physically being there.

June 28: Bonfire Marketing; 6 Ways to Successfully Work Remotely

Working remotely is a modern-day reality for much of the workforce. In a 2015 survey, 23 percent of employees reported doing some of their work remotely; a separate survey revealed 79 percent of knowledge workers already work from home. Whether your workplace allows you to work from home occasionally or you work remotely exclusively, it's becoming more and more of the norm, and it's an important skill to develop.

Thankfully, the discussion has moved away from questioning the effectiveness of remote teams. Not only is the option to work remotely a work-life balance benefit, but it can lead to significant productivity and creativity gains. Now, we're tasked with the challenge of deciphering how to best work remotely. The following tips can help you thrive when working from home. 1. Change your scenery

Technology advances have made remote work a greater possibility worldwide. One of the great things about using a laptop is you don't have to be tied to your desk. Use this flexibility to your advantage beyond simply getting out of the office. A change in scenery often stimulates creativity and can improve your focus.

Try moving between different environments. Find a place where you can focus on what you need to accomplish.

June 21: Bonfire Marketing; Monday Motivation Roundup

We share a #MondayMotivation quote on our social channels every Monday. We aim to start the week with inspiration and set the tone for the days to come. Wise words from inspiring figures help us add some light to the digital sphere.

We've rounded up our quotes for the last three months so you can get a nice dose of motivation and design inspiration all at once. That's right, our design team has taken the reins and transformed these inspiring quotes into creative masterpieces. Typography, photography, illustration, and more await!

Need more motivation? Check out our previous #MondayMotivation roundups and go down the rabbit hole with us!

1. Discover some life advice from Chip Kidd

"Life is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately." - Chip Kidd2. Inspiring advice from Theodore Roosevelt

"Do what you can, with what you have, where you are." - Theodore Roosevelt

Inspirational quote from Theodore Roosevelt. 3. Get leadership advice from James Humes

"The art of communication is the language of leadership." - James Humes

Leadership and communication quote from James Humes. 4. Words to inspire action from Abraham Lincoln

"It often requires more courage to dare to do right than to fear to do wrong." - Abraham Lincoln

Abraham Lincoln quote about fear and courage.

SECTION 5 BONFIRE MARKETING TOP MANAGEMENT

Ryan Lewis, President

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