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January 16, 2018: Bonfire Marketing: Top 7 Marketing Events for Professional Growth in 2018

NEWS BITES - PRIVATE COMPANIES

An investment in knowledge pays the best interest." - Benjamin Franklin

With hundreds of marketing events, which ones deliver the knowledge ROI and are worth the expense for air, hotel, and time away from the office and family?

Having attended many over the years, I've trimmed the list down to seven must-attend marketing events where you'll gain the latest knowledge of what's working now, learn how to design a scalable martech stack, and connect with individuals that will elevate your career. In calendar order, here are the best marketing conferences you won't want to miss in 2018.

1. B2B Marketing Exchange: February 19-21 (Scottsdale, AZ)

One of the first marketing events of the year, the B2B Marketing Exchange, is where marketers meet to share strategies and tactics for navigating the complex sales cycle. This is my favorite event of the year. Over the last few years, this event has continued to grow in attendance as thought leaders and practitioners share case studies of what's working in B2B marketing and sales. Topics to be covered include: account strategies, messaging frameworks, demand acceleration, and sales enablement.

Projected attendees: 900+

Number of sessions: 85+

Make sure to book your travel plans to arrive before 6:00 p.m. on Monday, as the event kicks off with an opening night reception and fireworks show!

Register here and save $400 on your pass with code B2BMXRESCAP (I don't get any benefit from this code). Don't wait to register, as there are only 200 passes left!

2. TOPO Summit: March 20 and 21 (San Francisco, CA)

One of the newer conferences on the list, the TOPO Summit has quickly become known as the event where sales and marketing leaders share what they do to achieve scalable revenue growth.

This two-day conference is divided into six content tracks that are led by industry experts and TOPO analysts. Topic tracks include:

Account-Based Sales Development Sales Effectiveness Sales Ops and Technology Marketing Ops and Technology Executive Leadership Projected attendees: 1,500

Number of sessions: 50+

Register here and save 20% on an All-Access Ticket.

3. Marketing Nation Summit: April 29-May 2 (San Francisco, CA)

Regardless of whether you're a Marketo customer or not, the Marketing Nation Summit is the event for sharing ideas and best practices in digital transformation. Known for its celebrity keynotes, past conferences have included Hillary Clinton, Will Smith, Arianna Huffington, John Legend, James Corden, and Queen Latifah. This year is sure not to disappoint.

Projected attendees: 7,000+

Number of sessions: 100+

The event kicks off with University Day, featuring workshops, demos, and the ability to take your Marketo certification exam.

Register here. No discount code yet. If you have one, let us know so we can update this page.

4. SiriusDecisions Summit: May 8-10 (Las Vegas, NV)

Back in Las Vegas again this year, the SiriusDecisions Summit will include three full days of data-driven best practices research, unveiling new innovations across the B2B space. Each year, SiriusDecisions reveals new models and frameworks like the Demand Unit Waterfall to define processes and handoff points for lead management.

Projected attendees: 3,200+

Number of sessions: 100+

What will SiriusDecisions reveal this year? My prediction is a model for integrating AI. To get early bird pricing, you'll need to register before February 28.

5. Content Marketing World: September 4-7 (Cleveland, OH)

The largest content market conference of the year, Content Marketing World, is the place to learn about content strategy, integration, and measurement. With 30 percent of our marketing budgets going toward content creation, this is the event to learn about the latest trends in content consumption, see what other brands are doing, and attend one of the many hands-on labs the conference offers.

Projected attendees: 4,500+

Number of sessions: 120

Super Early Bird pricing is available through February 28. Register here

6. Dreamforce: September 25-28 (San Francisco, CA)

The largest event of the year is Dreamforce. Downtown San Francisco is taken over for an entire week for all things Salesforce. If you're not a Salesforce customer, there's still plenty to learn from the magnitude of sessions offered.

Due to the popularity of the event, here are some recommendations to make the most out of your experience:

Book your hotel now, even if you decide not to attend. Prices are outrageous, but they will be entirely booked by May. Often times there are more economical options through Airbnb. Once the agenda is released, book your sessions. The key sessions are filled fast. Buy your Dreamforce ticket before June. They sell out every year. Projected attendees: 170,000+

Number of sessions: 3,200

To get the best ticket rates, sign up for the save the date list here.

7. Marketing Profs' B2B Marketing Forum: November 13-16 (San Francisco, CA)

For the first time ever, MarketingProfs is hosting the event on the West Coast. Sessions are designed to bridge the knowledge gap, whether there's a need for better content curation, innovative demand gen campaigns, or creating a winning marketing strategy.

Projected attendees: 1,000+

Number of sessions: 50+

Early adopter tickets are available through February 15.

Take Action and Share the Learnings

Want to share knowledge? It's unlikely you'll be able to attend all events or even all the sessions of interest, so let's connect and share our conference notes. Send me an email and let me know which events you're attending so we can trade slides, notes, and/or meet at the events.

And, if you're a martech provider, it's likely you'll be attending these seven must-attend marketing events for new business. To make the most of your efforts, download a copy of our Event Campaign Template to plan your pre-, during, and post-event activity.

INDEX

SECTION 1 BONFIRE MARKETING PROFILE

SECTION 2 OTHER NEWS: 2018

SECTION 3 PRESS RELEASES: 2017

SECTION 4 OTHER NEWS: 2017

SECTION 5 BONFIRE MARKETING TOP MANAGEMENT

SECTION 1 BONFIRE MARKETING PROFILE

1.1 ACTIVITIES

At Bonfire, we've assembled a team of habitual line steppers, of folks who continually push against the guardrails. They're people who know what works, then do what's never been done. Our solutions are designed to create content that breathes and takes the breath away.

Through precise development, optimization, distribution, measurement, and interaction, we make sure your content is doing what it's supposed to do - and then some. But that doesn't mean we're interested in sticking to the beaten path. We're interested in going off-road and illuminating your brand in new and exciting ways. That's why you'll always find us with our ears and boots planted firmly on the ground.

1.2 SUMMARY

Website: https://thinkbonfire.com/

SECTION 2 OTHER NEWS: 2018

January 16: Bonfire Marketing: Top 7 Marketing Events for Professional Growth in 2018

An investment in knowledge pays the best interest." - Benjamin Franklin

With hundreds of marketing events, which ones deliver the knowledge ROI and are worth the expense for air, hotel, and time away from the office and family?

Having attended many over the years, I've trimmed the list down to seven must-attend marketing events where you'll gain the latest knowledge of what's working now, learn how to design a scalable martech stack, and connect with individuals that will elevate your career. In calendar order, here are the best marketing conferences you won't want to miss in 2018.

1. B2B Marketing Exchange: February 19-21 (Scottsdale, AZ)

One of the first marketing events of the year, the B2B Marketing Exchange, is where marketers meet to share strategies and tactics for navigating the complex sales cycle. This is my favorite event of the year. Over the last few years, this event has continued to grow in attendance as thought leaders and practitioners share case studies of what's working in B2B marketing and sales. Topics to be covered include: account strategies, messaging frameworks, demand acceleration, and sales enablement.

Projected attendees: 900+

Number of sessions: 85+

Make sure to book your travel plans to arrive before 6:00 p.m.

January 03: Bonfire Marketing: Upcoming Trends in ROI for 2018

As we enter a new year filled with even more advancements in technology and research, it is evident that successful marketers must prioritize their clients' return on investment, delivering "on a new 2018 mandate - driving measurable business growth." Many subject matter experts have begun announcing their predictions for 2018, and there are a few trends which will be important for marketers: real-time data, artificial intelligence technology, and predictive analytics.

Here's how we see these three technologies driving ROI in marketing this year.

Real-time data

With more marketers adopting the "always-on" approach to advertising, taking advantage of real-time data will be key to driving both strategic and tactical direction and increasing ROI. For example, "a vast majority of retailers said that their two main channels for generating sales were 'Stores' at 79 percent and 'Website' at 73 percent." Along with real-time data comes the ability to prove the value of an omnichannel approach and attribute success to both online and offline channels.

As we enter a new year filled with more technological advancements, successful marketers must prioritize their clients' ROI.

Artificial intelligence technology

Artificial intelligence helps digital marketers that strive to align their content marketing plans with a more personalized customer/user experience.

SECTION 3 PRESS RELEASES: 2017

April 13: Bonfire Marketing: 5 Big Wins Brought to You By Analytics

The changing digital marketing landscape waits for no one. Knowing where consumer trends are headed can better prepare your strategy to align with the demand. Our chief strategist breaks down the top 5 trends to watch.

Client takeaway: Eighty-four percent of shares take place via dark social. Twenty percent of mobile queries are voice searches. Eighty-two percent of web traffic will be video by 2020. Predictive analytics can increase customer value by 20.2 percent YoY. YouTube reaches more viewers ages 18+ than any TV network.

Suggested implementation:

Understand dark social and how to mitigate its effects.

If you're not creating content for voice search, you're already behind.

Incorporate video into your paid social strategy.

Forecast your marketing using predictive analytics.

YouTube will diversify how consumers watch TV.

Source: Company Website

March 10: Bonfire Welcomes a New Team With the Acquisition of Response Capture

I have something very exciting to tell you, something that's been brewing for quite some time; we've officially acquired and merged with all-star Portland-based demand generation agency Response Capture. As a digital agency specializing in demand generation and marketing automation, they are (in many ways) the perfect complement to our current suite of strategy, content development, SEO, SEM, design, copywriting, metrics, and social media services.

What initially drew me to Response Capture was their marketing and business solutions, but what hooked me was how culturally aligned we are. They boast an exceptional track record and share our vision of changing the industry through innovation and execution. By combining our agencies, we can bring excellent service, greater proficiency, and an environment our clients and employees want to be a part of. We've had eight years of consistent growth and expansion, but in order to round out our services, we knew that we needed to expand on the funnel. Response Capture is going to us get there.

As of today, Response Capture is operating under our branding, out of our offices. Troy O'Bryan is the founder and president of Response Capture and has come onto our executive team as our VP of strategic growth. I've known Troy for years and I can't speak highly enough of his professionalism, expertise, and creative problem solving. It's an honor to be working with him. This acquisition is a significant change for his company, but we ensured that several things won't change. Response Capture clients can expect the same excellent account managers with added Bonfire capabilities.

Together, we now boast 18 years of combined experience. We have a bigger team with common values. We can offer more comprehensive tactics and avenues for achieving unimaginable marketing heights.

SECTION 4 OTHER NEWS: 2017

September 27: Bonfire Marketing: Top Insights from the Salesforce Lightning Now Tour

And it's where digital marketing is executed with precision. Our rucksacks are bursting at the seams with solutions that will put your brand on the digital map. We're glad you've found us. Now let's hit the trail.

Source: Company Website

September 14: Bonfire Marketing: 5 Tips for Mastering Community Management

Now more than ever, customers appreciate valuable community management from brands big and small. According to a recent study from Sprout Social, 86 percent of consumers prefer brands that provide honest, helpful responses on social media. Community management requires attentiveness, empathy, and timeliness to convey authenticity, and these five simple tips will help you get started! 1. Determine your process

How will you monitor the social media accounts? Will you use desktop, mobile, or a mix of both? I recommend experimenting with both mobile and desktop, then select the device that works best for you. I track most of my accounts on mobile because I always have my phone with me and then everything stays in one place. I only use desktop for multiple hashtag monitoring, because bouncing between devices can become confusing.

Sometimes a quick social media check isn't sufficient to address all questions and comments. If someone asks a difficult question and you don't have the time to locate the answer right away, you'll need an effective system to ensure all are answered in a timely manner. I recommend tracking questions in a document with dates, usernames, and post links so they are easy to access once there's a response to share.

How many people are managing the social media accounts? If it's not just you, make assignments within your team.

August 09: Bonfire Marketing: The Copywriter's Grab Bag: Part 2

In honor of summer and the slew of movie sequels that tend to hit around this time of year, it's time for the long-awaited follow-up to the tour de force known as 'The Copywriter's Grab Bag: Part 1.' In my never-ending quest to help writers (including myself) be the best they can be, I've riffed a list of new pet peeves that need addressing. Who knows? Maybe this edition ' like '22 Jump Street' ' will be even better than its predecessor.

To be verbs, or not to be verbs

That's the question every writer should have on his or her mind at all times. 'This is that' and 'that is this' statements are boring. If you asked a friend for restaurant recommendations and he or she responded with, 'Restaurant 1 is good. So is Restaurant 2. Restaurant 3 is also good,' you'd immediately have a dozen follow-up questions. 'What makes Restaurant 1 good?' 'What did you eat at Restaurant 2?' 'What's with all these weird restaurant names?' Better to get the most important information out there from the jump, e.g., 'Restaurant 1 makes the best lidnivikis this side of the Baltic!' Use your vague 'to be' verbs sparingly. Replace them with useful, dynamic action verbs.

There is an even bigger problem

Fun fact: Using 'there is' at the beginning of a sentence turns it into an expletive.

July 05: Bonfire Marketing: Digital Marketing in the World of Augmented Reality

There's a fairly good chance you're reading this on your smartphone right now. And if not, there's an even better chance a smartphone is within 30 yards of where you are now. It wasn't long ago that the idea of augmented reality existed in science fiction only. But with the ever-growing technological advances found in everyday devices such as our smartphones, AR is a trend swiftly making its way into our home, office, classrooms, and brands. Why AR's becoming a household word

Let's take a trip back in time, to the summer of 2016. A little game hit the market with very little expectation other than to capture the imagination of the loyal Pokemon fans and maybe a few others. What happened took the nation by storm, and for a few weeks, it was the most played game on the planet. Notice I said "a few weeks." Yes, there's a cautionary tale to the whole experience of Pokemon Go, and many others have written about it. However it did create a fascinating proof of concept: the wide-scale awareness and usage of augmented reality by way of our cellphones. The arrows in its armor

For those who need to catch up, augmented reality is not virtual reality. Where virtual reality creates a world for you to exist and experience, augmented reality lets you experience things in your own world without them physically being there.

June 28: Bonfire Marketing; 6 Ways to Successfully Work Remotely

Working remotely is a modern-day reality for much of the workforce. In a 2015 survey, 23 percent of employees reported doing some of their work remotely; a separate survey revealed 79 percent of knowledge workers already work from home. Whether your workplace allows you to work from home occasionally or you work remotely exclusively, it's becoming more and more of the norm, and it's an important skill to develop.

Thankfully, the discussion has moved away from questioning the effectiveness of remote teams. Not only is the option to work remotely a work-life balance benefit, but it can lead to significant productivity and creativity gains. Now, we're tasked with the challenge of deciphering how to best work remotely. The following tips can help you thrive when working from home. 1. Change your scenery

Technology advances have made remote work a greater possibility worldwide. One of the great things about using a laptop is you don't have to be tied to your desk. Use this flexibility to your advantage beyond simply getting out of the office. A change in scenery often stimulates creativity and can improve your focus.

Try moving between different environments. Find a place where you can focus on what you need to accomplish.

June 21: Bonfire Marketing; Monday Motivation Roundup

We share a #MondayMotivation quote on our social channels every Monday. We aim to start the week with inspiration and set the tone for the days to come. Wise words from inspiring figures help us add some light to the digital sphere.

We've rounded up our quotes for the last three months so you can get a nice dose of motivation and design inspiration all at once. That's right, our design team has taken the reins and transformed these inspiring quotes into creative masterpieces. Typography, photography, illustration, and more await!

Need more motivation? Check out our previous #MondayMotivation roundups and go down the rabbit hole with us!

1. Discover some life advice from Chip Kidd

"Life is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately." - Chip Kidd2. Inspiring advice from Theodore Roosevelt

"Do what you can, with what you have, where you are." - Theodore Roosevelt

Inspirational quote from Theodore Roosevelt. 3. Get leadership advice from James Humes

"The art of communication is the language of leadership." - James Humes

Leadership and communication quote from James Humes. 4. Words to inspire action from Abraham Lincoln

"It often requires more courage to dare to do right than to fear to do wrong." - Abraham Lincoln

Abraham Lincoln quote about fear and courage.

SECTION 5 BONFIRE MARKETING TOP MANAGEMENT

Ryan Lewis, President

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