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August 15, 2018: HigherVisibility: E-Commerce SEO Best Practices for 2018 (Guaranteed to Boost Sales)

NEWS BITES - PRIVATE COMPANIES

When looking for new products or goods online, 36% of people start with a search engine like Google.

That number has increased 8% in the last year alone, and it's continually trending upwards.

Meanwhile, fewer and fewer people are heading directly to a brand website as their first stop.

Optimizing your E-commerce store for search engines is critical to landing new customers and loyal buyers.

In this guide, I'll walk you through the best practices of E-commerce SEO in 2018 to help you rank your products on SERPs and get your brand in front of the customers you want.

INDEX

SECTION 1 HIGHERVISIBILITY FINANCIALS

SECTION 2 HIGHERVISIBILITY PROFILE

SECTION 3 OTHER NEWS: 2018

SECTION 1 HIGHERVISIBILITY FINANCIALS

HigherVisibility

Key Stats

Estimated Revenue (TTM): $1.69M

SECTION 2 HIGHERVISIBILITY PROFILE

2.1 SUMMARY

Website: https://www.highervisibility.com/

SECTION 3 OTHER NEWS: 2018

July 12: HigherVisibility: Seo Writing: Creating Seo Friendly Content In 6 Easy Steps

Looking for guidance on how to write content that improves your chances of moving up in the SERPS?

Then today is your lucky day!

This guide is aimed at answering your questions like: 'What's is SEO Writing?' and 'How Do I make content SEO Friendly?'.

But that's not it, I'll also walk you through a step by step process of developing an SEO content strategy and how to put that strategy into action so that you can call yourself SEO writers!

So let's jump in.

WHAT IS SEO WRITING?

SEO writing refers to the skill of composing text in a rational manner that provides context and value to both website visitors and search engines.

That's right'it's a skill. It doesn't mean for writers to just create an article or blog post that is cluttered and has tons of keyword stuffing in it.

It means to create quality content that is so helpful and valuable that Google has no option other than to include it because it enriches the search results.

HOW TO DEVELOP YOUR CONTENT STRATEGY?

To be able to write content that is more effective in Google, you must start by performing the necessary research.

You can't expect to just write different types of content and have it rank. There is pre-planning involved to be able to ensure what you compose actually warrants Google to rank you.

To be able to pre-plan, start creating an outline by answering the following questions:

1.

July 12: HigherVisibility: SEO Writing: Creating SEO Friendly Content in 6 Easy Steps

Looking for guidance on how to write content that improves your chances of moving up in the SERPS?

Then today is your lucky day!

This guide is aimed at answering your questions like: "What's is SEO Writing?" and "How Do I make content SEO Friendly?".

But that's not it, I'll also walk you through a step by step process of developing an SEO content strategy and how to put that strategy into action so that you can call yourself SEO writers!

So let's jump in.

Source: Company Website

May 29: HigherVisibility: How Google's Mobile-First Index Works: Important Seo Best Practices

SEO

With a Mobile-First philosophy, Google continues to update its search engine algorithms to meet the demands of technologically-savvy searchers. In fact, Google has rolled out a Mobile-First version of its search engine index-this is the massive catalog of data on every web page in existence.

With the index, Google will display relevant results to searchers. Previously, Google looked at web pages through a desktop searcher. Soon, Google will place the first priority on the mobile versions of each web pages and second in priority are the desktop versions.

In this scenario, mobile first means any page that can be correctly viewed on a mobile device. Since the mobile version is treated as the primary site for your business, it means businesses need to beef up content for this version. Here's a complete guide to what this means.

Image source

Challenges presented to SEO

With the Mobile-First indexing, Google may organize their index based on entities-this includes how keywords and language interact with entities. Google wants to understand the relationships between different ideas and their descriptions.

Here's how Dave Davies, a columnist at Search Engine Journal, describes entities, "an entity is not simply a person, place or thing but also its characteristics.

May 29: HigherVisibility: How Google's Mobile-First Index Works: Important SEO Best Practices

With a Mobile-First philosophy, Google continues to update its search engine algorithms to meet the demands of technologically-savvy searchers. In fact, Google has rolled out a Mobile-First version of its search engine index-this is the massive catalog of data on every web page in existence.

With the index, Google will display relevant results to searchers. Previously, Google looked at web pages through a desktop searcher. Soon, Google will place the first priority on the mobile versions of each web pages and second in priority are the desktop versions.

In this scenario, mobile first means any page that can be correctly viewed on a mobile device. Since the mobile version is treated as the primary site for your business, it means businesses need to beef up content for this version. Here's a complete guide to what this means.

Source: Company Website

May 18: HigherVisibility: Best Tools To Monitor Keyword Search Rankings

The importance of monitoring keyword search rankings is only growing, so more and more people are asking the inevitable question: How do I do it? Because so many people want to monitor keyword search rankings, there are many different tools that have surfaced over the past few years. Although it's great to have choices, this can be overwhelming for those new to keyword search rankings. Are free tools as great as paid? Are results 100% accurate? Are some tools easier to use than others?

Finding the answers to these questions isn't too difficult once you really understand what it means to monitor keyword search rankings. For those who are unfamiliar, a keyword ranking tool will help you understand where you are ranking on a SERP for a specific keyword. This will help you see whether or not you are optimizing your pages correctly, how well your competition is ranking for that keyword, and how your rankings change over time.

Although ranking well on a SERP doesn't necessarily mean conversion or success for your website, your website will improve its visibility and likely generate more clicks. Search Engine Watch reports that according to a study from Optify, 58.4 percent of all clicks from users hold the top three organic positions on a SERP.

May 18: HigherVisibility: Best Tools to Monitor Keyword Search Rankings

The importance of monitoring keyword search rankings is only growing, so more and more people are asking the inevitable question: How do I do it? Because so many people want to monitor keyword search rankings, there are many different tools that have surfaced over the past few years. Although it's great to have choices, this can be overwhelming for those new to keyword search rankings. Are free tools as great as paid? Are results 100% accurate? Are some tools easier to use than others?

Finding the answers to these questions isn't too difficult once you really understand what it means to monitor keyword search rankings. For those who are unfamiliar, a keyword ranking tool will help you understand where you are ranking on a SERP for a specific keyword. This will help you see whether or not you are optimizing your pages correctly, how well your competition is ranking for that keyword, and how your rankings change over time.

Although ranking well on a SERP doesn't necessarily mean conversion or success for your website, your website will improve its visibility and likely generate more clicks. Search Engine Watch reports that according to a study from Optify, 58.4 percent of all clicks from users hold the top three organic positions on a SERP.

March 23: HigherVisibility: 16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2018

Hyperlocal marketing is a form of super targeted and niche marketing. For instance, it can be a marketing campaign targeting a specific city and the shoppers within that city. In addition, hyperlocal marketing is a buzzword gaining prominence because businesses of all sizes are seeing the benefits of local and time-sensitive marketing.

Moreover, small businesses don't have to worry about spending money on national ad campaigns just to induce incoming traffic. Hyperlocal marketing can even be focused on one block. Targeted, and localized, marketing is less overwhelming.

Businesses can focus on a smaller number of shoppers within a very specific area. As a result, the marketing effort is much easier to implement, personalize and measure. Continue reading to learn more.

1. Understand the fundamentals

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If you're ready to change everything about your advertising results, then hyperlocal marketing is the answer you need. In fact, it's the oldest form of marketing around.

Before the Internet, TV and radio, hyperlocal marketing was the only advertising method available. Local merchants had to advertise locally to survive.

This form of marketing became a buzzword in 2009, and for good reason.

March 01: HigherVisibility: 12 Facebook Advertising Tools to Improve Sales and ROI in 2018

If Facebook is the main source of traffic for your business, then it makes sense to optimize your marketing efforts with the right advertising tools. According to eMarketer, Facebook is considered the most effective social media advertising outlet by 96 percent of social media marketers.

In fact, there are many stories that show results of five times more traffic for both B2B and B2C companies. It's never too late to learn more about the right Facebook advertising tools to improve your sales and ROI in 2018.

In addition, spending thousands of dollars on advertising only works if you know what you are doing. The good news is there are many effective tools available, and some start for as little as $5.

While anyone can create a Facebook business page, and attain a following, it's important to do it right. So, you must learn how to use several tools to ensure you get the best bang for your buck. You'll also need to manage your campaigns, know what content to publish and when, as well as track your analytics.

Are you ready to give your sales and ROI a boost this year? Keep reading to learn more.

Why you should advertise on Facebook in 2018

Since Facebook is one of the biggest social media platforms in the world, you can't afford to disregard its potential.

February 21: HigherVisibility: How To Create An Online Marketing Plan To Grow Your Business In 2018

All online marketing plans are created with the objective of growing your business, improving customer loyalty and enhancing brand awareness. With the right strategy, you should have the ability to generate more traffic-which, can then boost your client numbers.

It certainly makes sense to create a marketing plan built for the digital environment-consumers are online so, it's where you need to be. That is all well and good, but what if you don't know where to start?

You've read as much content as you can digest on SEO, social media tips, content marketing strategy and business marketing. And, you are probably burnt out-confused about where to start.

Not to worry. We've curated a list of digital marketing strategies to help you achieve your online marketing goals. In addition, we provide options that are flexible enough to modify as needed. So, let's get started.

WHY YOU NEED AN ONLINE MARKETING PLAN

While there is a universal challenge of figuring out where to start and how to draw up your online marketing strategy, it helps to know that this doesn't have to turn into a massive report. In this piece, we emphasize the need to begin your focus with only one marketing channel. This helps to ease that overwhelming feeling of needing to master multiple marketing avenues at once.

Each technique must be evaluated, analyzed, prioritized and then put into action.

February 21: HigherVisibility: How to Create an Online Marketing Plan to Grow Your Business in 2018

All online marketing plans are created with the objective of growing your business, improving customer loyalty and enhancing brand awareness. With the right strategy, you should have the ability to generate more traffic-which, can then boost your client numbers.

It certainly makes sense to create a marketing plan built for the digital environment-consumers are online so, it's where you need to be. That is all well and good, but what if you don't know where to start?

You've read as much content as you can digest on SEO, social media tips, content marketing strategy and business marketing. And, you are probably burnt out-confused about where to start.

Not to worry. We've curated a list of digital marketing strategies to help you achieve your online marketing goals. In addition, we provide options that are flexible enough to modify as needed. So, let's get started.

Why You Need an Online Marketing Plan

While there is a universal challenge of figuring out where to start and how to draw up your online marketing strategy, it helps to know that this doesn't have to turn into a massive report. In this piece, we emphasize the need to begin your focus with only one marketing channel. This helps to ease that overwhelming feeling of needing to master multiple marketing avenues at once.

Each technique must be evaluated, analyzed, prioritized and then put into action.

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